Roughed-Up Rugby Players Get Their Front Molars Replaced With Unique Bottle Opener Implants

Beer Tooth Implant” is a fascinating ad for Salta Beer by Ogilvy Argentina that features a group of roughed-up rugby players each getting one of their front molars replaced with a stainless steel bottle opener implant.

In rugby, wounds heal. Cuts mend. Bruises disappear. But teeth, they are lost forever. Salta beer, main sponsor of the Rugby Union presents an idea to reward players who gave everything they’ve got on the field, including their teeth. We decided to give rugby players back the teeth they had lost in battle. But we weren’t going to give them a simple tooth back. We developed a unique dental implant, a specially designed tooth to open beer.”

via Ads of the World