Entertainment Advertising Expert Explains What Movie Posters Communicate Through Their Color Schemes

James Verdesoto of Indika Entertainment Advertising quite insightfully explained to Vanity Fair how movie posters communicate to the desired audience through the use of color. Verdesoto masterfully sections out the different colors schemes with the feeling evoked. This includes white background for comedy, blue for action thrillers, shadows for secondary characters, yellow for independent films and the use of complementary colors to address character, narrative, and the world within the film.

James Verdesoto, the movie poster artist behind iconic posters such as Pulp Fiction, Ocean’s Eleven, Girl, Interrupted, and Training Day, explains how color schemes are used in movie posters.

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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