A Hypnotic Tribute to Velcro Hook and Loop Technology

Alexa Sirbu and Lukas Vojir of XK Studio (previously) created an absolutely gorgeous tribute to Velcro hook and loop technology. Sirbu and Vojir juxtaposed the natural analogy of the spiky bur plant that first inspired the product with the product itself, creating a visually hypnotic piece that wordlessly calls back to the brilliant biomimicry of Velcro.

With the bur plant at its core, the film explores one of the most notorious examples of biomimicry, drawing the parallels between the technology and the nature that inspired it.

via Vimeo Staff Picks