Staples Dramatically Unbends Their Namesake ‘L’ in a Highly Theatrical Reveal of Their New Company Logo

During what appears to be a company event, office supply company Staples dramatically unbent the namesake L staple in their old logo in a highly theatrical, slightly over the top visual reveal of the new company logo.

Staples Logo L

The old Staples logo:

Staples Old Logo

The New Staples logo

Staples New Logo

via Boing Boing