Ryan Reynolds Pokes Fun at Artisanal Style Ads While Promoting His Newly Acquired Aviation American Gin
In February 2018, actor Ryan Reynolds acquired a large stake in the Portland, Oregon company that makes Aviation American Gin. To promote his new(ish) acquisition, Reynolds with his signature dry humor, poked fun at artisanal “maker”-style commercials that used flowery descriptions and images of nature, camaraderie, hard work and someone playing something musical.
All of our botanicals are humanely caught cage-free and grain-fed. The reason some people don’t drink gin is that strong juniper taste, so after apologizing to each berry individually, we beat the living hell out of them, creating a smoother more refined finish.
Reynolds also reminded us that this American gin is now owned by a Canadian.
Lori Dorn
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