Clever Ad Uses Pink Kittens to Show What People Miss When They Look at Their Phones While Driving

A really clever ad by Think!road safety employs pink kittens, a stylized music video theme and a soundtrack by Aphex Twin, in order to show how many cool things that people can miss when they are looking at their cell phones while driving. The ad was directed by We Are From LA, the duo behind Pharrell’s “Happy” video.

What can you miss in a couple of seconds? Our new campaign highlights the risks of using your phone while driving by asking: Can you spot the pink kitten?