Finnish Dairy Posts a Wonderful Unaired Ad-Libbed ‘Lemmy Moment’ as Fitting Tribute to His Memory

Just a month before his untimely death, the late, great Lemmy Kilmister filmed a commercial at a Helsinki gas station for the Finnish dairy company Valio. As a way of paying tribute to the Motörhead frontman, Valio posted a wonderful unaired, ad-libbed moment from the shoot that calls to mind a previous commercial for the dairy.

This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself. We were first shooting a remake of an iconic Finnish milk ad. The tone of this ad that was shot a month ago was changed to make it a heartfelt tribute, however modest. A take that came late in the shoot was selected – one of Lemmy’s brilliant improv moments that was never in the script. This was our magical encounter with a great man – and we’re honoured to share it with the world.

Lemmy’s memorial service will be live-streamed Saturday, January 9th via the Motörhead YouTube page.

Lemmy on set and with the crew.

Lemmy Milk Shoot

Shoot Crew

images via Valio

via The Guardian

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

Recent Posts