Basket is a recently launched shopping app that endeavors to find the best price for grocery items through crowdsourcing. Basket is brainchild of Andy Ellwood, who wanted to enlighten shoppers about choices that are available to them.
We set out to build a shopping list that tells consumers where to shop based on real time pricing of grocery and everyday items. As consumers, we’re all shopping blind. We don’t know if we are paying the best price for our weekly shopping list or if we could have gone to the store down the road and saved time and money because of an in-store sale or because that store had all our products in stock.