Facedeals, System Allows Automatic Facebook Check-ins With Facial Recognition

http://vimeo.com/47133014

Facedeals is a system that uses facial recognition to enable automatic Facebook check-ins at businesses (video). Facedeal users are identified by a camera at the business and then can receive targeted offers from the business. Nashville- & Atlanta-based ad agency redpepper created the system and is currently testing it in the Nashville area.

Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses—and fewer customers—have realized it. A search for businesses with active deals in our area turned up a measly six offers. The odds we’ll ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time. So we set out to evolve the check-in and sweeten the deal, making both irresistible. We call it Facedeals.

Thanks Matt Reed!