It all started in 2003, from the humble and passionate roots of Phil Jaber. As he would tell you, Frank Sinatra was born to sing, and Phil Jaber was born to make coffee. The rest goes like this: About 25 years ago Phil first began experimenting with different beans from around the world with the goal in mind of making really great tasting blends. Phil wanted each blend to be flavorful, complex, rich, smooth and low in acidity. After about 25 years of experimentation and testing, Phil has created more than 30 unique blends that achieve all of this. After perfecting his blends, Phil wanted to make sure each cup was made in a way that brought out all the flavors of the coffee. He wanted a brewing method that would involve his other passion, people and community. Phil believes coffee is personal and social, and he wanted to make sure the coffee-making process embodied this and made each cup taste really great.
— Andy Sternberg (@andysternberg) July 10, 2014