In their newest campaign, the British hotel chain Jurys Inn collaborated with costume designer Wendy Benstead to create a prototype of The Suvet, an incredibly unique outfit that combines the coziness of a warm bed with the functionality of a suit. A perfect pairing for those who never want to leave the comfort of a warm bed.
Now, for the first time, a comfortable and on-trend solution to help working Brits get out of bed and catch up on lost sleep wherever and whenever the mood takes them, has been created by Jurys Inn Hotel Group in collaboration with costume designer to the stars, Wendy Benstead. “As a nation of workaholics, things like fatigue, lack of sleep and even the comfort of our beds can make getting up an arduous task, so we’ve created THE SUVET. < …> If there is enough interest in this prototype we will definitely consider putting a limited edition run into production – after all, who doesn’t like the thought of a duvet day, every day.”