Staples Dramatically Unbends Their Namesake ‘L’ in a Highly Theatrical Reveal of Their New Company Logo

During what appears to be a company event, office supply company Staples dramatically unbent the namesake L staple in their old logo in a highly theatrical, slightly over the top visual reveal of the new company logo.

Staples Logo L

The old Staples logo:

Staples Old Logo

The New Staples logo

Staples New Logo

via Boing Boing

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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