Staples Dramatically Unbends Their Namesake ‘L’ in a Highly Theatrical Reveal of Their New Company Logo

Lori Dorn
September 20, 2019

During what appears to be a company event, office supply company Staples dramatically unbent the namesake L staple in their old logo in a highly theatrical, slightly over the top visual reveal of the new company logo.

The old Staples logo:

The New Staples logo

via Boing Boing

Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.