New Belgium Brewing and Ben & Jerry’s have announced their collaboration on Salted Caramel Brownie Brown Ale, a special release beer benefiting Protect Our Winters, an environmental agency that seeks to raise awareness around climate change.
As Fellow B Corporations beholden to stakeholders including the earth, their communities and the environment, New Belgium Brewing and Ben & Jerry’s Ice Cream are excited to announce a partnership designed to please palates and raise awareness.Details at this time are preliminary, though New Belgium has developed a special release beer called Salted Caramel Brownie set to hit markets in the fall of 2015. The two like-mined businesses have long championed similar causes such as minimizing carbon pollution and supporting sustainable agriculture. This project will focus on environment awareness as well.
— Ben & Jerry's (@benandjerrys) April 16, 2015
image via Ben & Jerry’s