British department store John Lewis, who are known for their wonderfully creative annual Christmas adverts, partnered with Waitrose and Partners grocery in a heartwarming, multimedia holiday advert that is centered around an original song entitled “A Little Love”, and performed by Celeste, promoting kindness as its overall theme. Each vignette, whether real-life, stop-motion, or animated, shows how just a little bit of consideration and acceptance can help to go a long way.
We believe that the world would be a better place if we all gave a little more love. So this year we’re celebrating kindness, whether large or small, showing how each and every act of love has a positive impact on the world around us, as we pass them on to others.
This kindness also extends to those in the animal kingdom.
One small act of kindness sparks a heartfelt chain reaction – showing how powerful giving a little love can really be. Meet a host of lovable characters, including Mr. Pidge and Spikes the Hedgehog as they discover the true spirit of Christmas.
The profits from the campaign benefit Fair Share UK, a non-profit that seeks to feed those in need.
Together with Waitrose & Partners we’re hoping to raise £4m for our charities plus £1m for local charities. FareShare helps those facing food poverty, and Home-Start, which works with parents who need support. The charities will use these donations to provide food, comfort, emotional support, and advice to families who need support this Christmas.