You’ve probably heard it was in Coca-Cola’s ad campaigns, – but they didn’t! It wasn’t them. He started featuring in ads as early as the 19th century, like the US confection company’s sugar plums, and the cover of humor magazine, Puck.
This tradition can be credited to the entrepreneurial genius of James Edgar, when in 1890 he got the idea to dress up as Santa in his department store in Massachusetts. This practice became so popular that in 1937 Charles W. Howard, a passionate Santa impersonator, established the Charles W. Howard Santa School – the oldest, continuously run such school in the world.
Most of all, this was an opportunity to wish their viewers well.
So now you know a bit more about the large man who comes down your chimney to give you presents, eat your cookies and drink your milk. And from all of us here at Great Big Story, have a Merry Christmas and a happy holidays to one and all.