Huggies TweetPee Device Tweets Parents When Their Baby Has Peed Their Diaper

http://youtu.be/btOFcIgDG14

TweetPee’s promotional video, in Portuguese

For Huggies brand diapers in Brazil, Ogilvy Brasil has developed TweetPee, a sensor that looks like a (little blue Twitter) bird that alerts parents with a tweet or text message when their baby has peed (the device measures moisture).

images and video via Huggies Brasil

via Brainstorm9, Adverblog, Adweek