A Comprehensive Look Behind the Scenes of the Spike Jonze ‘Welcome Home’ Apple HomePod Ad


In early March 2018, we wrote about “Welcome Home” a brilliant ad for the Apple HomePod that was directed Spike Jonze and featured singer, dancer and model FKA twigs in the role of a tired woman whose apartment began to expand with the sound of music playing. Ad Week posted a short mini-documentary directed by Danilo Parra that shows the making of this highly creative video, which captured a truly comprehensive behind-the-scenes look at the moving parts, the analogue special effects and the director-driven choreography that made it all come together.

Videos of this sort usually clock in at a few minutes long and offer a cursory glimpse of the creative process—quite literally going through the motions. Not this one. The almost seven-minute mini-documentary, directed by Danilo Parra, explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way.

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.