‘Agency: Starting a Creative Firm in the Age of Digital Marketing’, A Book by Barbarian Group Co-Founder Rick Webb

Agency Book

Rick Webb, the co-founder of The Barbarian Group (previously), longtime Laughing Squid supporter and all-around great guy, has written Agency: Starting a Creative Firm in the Age of Digital Marketing, a book that talks about starting a creative business in the electronic age.

This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.

The book was published through Ad Age and is now available through Amazon.

image via Amazon

via Rick Webb