A Brief History of Sriracha, From Its Humble Beginnings to Its Modern Spicy Empire

New York Magazine‘s Grub Street took a look at the history of Sriracha from its humble beginnings to its modern spicy empire.

Sriracha is everywhere these days. It’s in tacos, popcorn, beer, vodka, and now even McDonald’s burgers. If it’s edible, chances are there’s a Sriracha-ized version of it. But this well-known hot sauce has humble beginnings. And it went from obscurity to ubiquity without any advertising dollars at all.