Sony covers downtown Miami in form for their latest ad “Foam City”.
- There are 200 Miami inhabitants all recording their ‘Foam City’ experiences
- The ad uses the world’s biggest foam machine – 2.8m in diameter
- 1,000 litres of water are being used to create 2,000,000 litres of foam per minute
- The rate at which the foam is produced would fill an Olympic swimming pool in 24 seconds
- By the end of the shoot it is estimated 460 million litres of foam will have been produced
- To create the perfect bubbles, Allan the Bubble Professor was hired – with over 15 years experience in the bubble business
- The ad uses custom built bubble machines – made to produce odd shaped bubbles
- 18 people are tasked with creating the foam out of a crew of 150
- The advert uses 3 cameras running 80,000 feet of film. This means 16 hours of running time to produce the 90 second commercial
See Previously
- Sony Bravia Play-Doh Bunnies Commercial
- Superballs Invade San Francisco
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{ 3 comments… read them below or add one }
Wow, they find the most extravagant ways to pollute!
Yeah I hope that soap was eco friendly because the bay is right there a few blocks away!
I wonder how much money it would cost to do a smaller-scale version of this… hmm.