Sony Bravia Play-Doh Bunnies Commercial

posted by Scott Beale on Thursday, October 4th, 2007

“Play-Doh” is the latest color-themed commercial for the Sony Bravia line of televisions. Produced by Fallon and Passion Pictures, it features amazing stop-motion animation of 200 colorful, mutating plasticine bunnies that ultimately form one giant 30′ bunny in Thomas Paine Park in Manhattan.

Here’s more coverage of the ad from Guardian Unlimited and Gothamist. NOTCOT wrote about the commercial being filmed in New York back in August. The ad features the song “She’s A Rainbow” by The Rolling Stones.

Some of you may remember when 250,000 superballs were unleashed on San Francisco back in 2005 for a Sony Bravia “Balls” commercial that was filmed here.

Last year the amazing Sony Bravia “Paint” ad was filmed in Glasgow featuring brightly colored paint exploding from an abandoned building complex.

UPDATE 1: It appears that the “Play-Doh” ad may have been based on a panoramic illustration by kozyndan. That wouldn’t surprise me at all considering what happened with Bacardi and the Cacophony Salmon or Absolute Vodka and the Pillow Fight.

UPDATE 2: Here’s a video showing the making of the “Play-Doh” commercial.

Related Posts:

Sony Covers Downtown Miami in Foam for Latest Commercial

Superballs Invade San Francisco

Chocolade Haas, A Series of Melting Chocolate Bunnies

Guinness Commercial Featuring Giant Game of Dominoes

Tiki Bar TV: Bunnies

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filed under: Video

this blog post was written by Scott Beale on Thursday, October 4th, 2007


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