Absolut Vodka Co-Opts Pillow Fight In New Commercial

Absolut Vodka has co-opted the various global pillow fight events in their new ad “Absolut Protest”, produced in New York by TBWA \ Chiat \ Day, MJZ and The Mill. The commercial features a massive pillow fight between police and protesters.

It’s actually a really great commercial and they have now set the bar for future pillow fights. I expect to see repelling pillow fighters, pillow catapults and pillows dropped from airplanes the next time around. Here’s a high resolution version of the ad.

Here’s more info from The Mill on how the ad was produced.

In January the CBS televsion show CSI:NY “borrowed” the idea of an ubrban Idiotarod from the Carts of Brooklyn Racing Association and last year Bacardi ripped-off The Cacophony Society’s Breakers To Bay Salmon event for one of their commercials. Previously, The Chicago Urban Devils Golf Enthusiasts’ League were “NOT loving it” when McDonald’s co-opted their urban golf event for an ad campaign.

via » RICK!

Scott Beale
Scott Beale

Scott Beale founded Laughing Squid in 1995 in San Francisco and is currently based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.