The Iditarod is the famous long-distance race in which yelping dogs tow a sled across Alaska. The IDIOTAROD is pretty much the same thing, except that instead of dogs, it’s people, instead of sleds, it’s shopping carts, and instead of Alaska it’s New York City.
Here are some photos from the previous Idiotarods.
COBRA’s Idiotarod is similar to San Francisco’s own Urban Iditarod, which is either now defunct or they are just lazy and forgot to renew their domain (here are my previous posts on the Urban Iditarod).
Recently there was a bit of controversy when the television show CSI:NY decided to used the Idiotarod theme in their “Obsession” episode that aired last Wednesday (they changed the name to Idiot Run). Gothamist has the full story. The best part is the hilarious MP3 recoding of a phone conversation between Oscar, one of the COBRA organizers and a CSI:NY producer.
This situation is somewhat reminiscent of last year when Bacardi ripped-off The Cacophony Society Salmon event, but with that one the event’s organizers didn’t have any advance notice that they were being co-opted.