Vox video contributor Liz Scheltens explained why the “natural” labeling on food is more about marketing than healthy eating. The problem stems largely from the word “natural” having no clear definition according to the FDA.
For the health-conscious among us, trips to the grocery store can be fraught. We want to buy what’s best, but there are almost too many choices. Food companies know this. So they use a meaningless word to guide our choices: “natural.”