The New Skittles Website Is A Twitter Search For “Skittles”

Skittles, Interweb The Rainbow

Skittles has relaunched their website so that it is essentially a Twitter search for the word “Skittles”. That’s a pretty clever approach to marketing their brand, of course, it could backfire as people try to abuse it since they have no way of moderating what shows up.

The floating menu on their page also links to YouTube, Flickr, Wikipedia and Facebook.

UPDATE: This concept has been used previously by Modernista and Zeus Jones.

via John Battelle