Taipei Transforms Subway Cars Into Realistic Sports Venues to Promote Summer Universiade Games

A post shared by Sophi (@sophifromtaipei) on Jul 10, 2017 at 9:25am PDT

In a wonderful ad campaign for the 29th Summer Universiade Games, the subway cars of Taipei City, Taiwan were transformed into realistic immersive venues mimicking those of the scheduled sports. This includes a swimming pool, a football (soccer) field, a running track and even a basketball court. The games take place from August 19 – 30, 2017 and is presented by the International University Sports Federation.

The Universiade is an international sporting and cultural event which is staged every two years in a different city. It is only second to the Olympic Games. The Summer Universiade consists of 14 compulsory sports and up to 3 optional sports chosen by the host country. The record figures are 10,622 participants in Shenzhen, China, in 2011 and 174 countries in Daegu, Korea, in 2003.

A post shared by Sky Wu (@skywu0326) on Jul 12, 2017 at 4:28pm PDT

A post shared by V?? (@voniblog) on Jul 17, 2017 at 7:04am PDT

A post shared by Vivian Pan (@v.pan) on Jul 18, 2017 at 6:57am PDT

A post shared by Chi (@chi._.851229) on Jul 11, 2017 at 5:32am PDT

A post shared by Sunny Chiu (@sunny830317) on Jul 11, 2017 at 8:12am PDT