The Science Behind Effective Persuasion

Science of Persuasion

In a seemingly prescient whiteboard animation from 2012, Dr. Robert Cialdini and Steve Martin explain the science of effective persuasion. In doing so, they illuminate upon six principles that provide for practical change without compromising on cost or ethics.

Researchers have been studying the factors that influence us to say yes to the request of others for over 60 years. And there can be no doubt that there’s a science to how we are persuaded. And a lot of the science is surprising. We need shortcuts or rules of thumb to guide our decision-making.

via swissmiss

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails. Lori can be found posting on Threads and sharing photos on Instagram.