I have just learned of the existence of the Planters Nutmobile, a touring peanut-shaped vehicle from Kraft foods that runs on 5% biodiesel. The nutted-up 2011 Isuzu NPR truck is loaded with unique features, such as the reclaimed wood interior flooring from a circa 1840 Pennsylvania barn, a recycled glass windshield and exterior roof solar panels. The best part: A real-life Mr. Peanut, the brand’s monocled anthropomorphic mascot, travels with promotional vehicle. In 2011, the Nutmobile and Mr. Peanut traveled the United States on the Naturally Remarkable tour.
As part of our sustainability journey, Planters is embarking on the 2011 “Naturally Remarkable” tour, encouraging Americans to grow stronger communities through service and conservation. The tour inspires people to become planters by volunteering with The Corps Network, the nation’s service and conservation corps. As part of the tour, Mr. Peanut’s new Planters Nutmobile, fueled by biodiesel and powered with solar energy, will travel to over 16 cities across the U.S.
via Hotdogger Blog
images via Kraft Planters