Forget about fixies, Grand Rapids, MI design company Jruiter has created a really cool prototype for a minimalistic inner city bike. The design is so simplified to the point that it doesn’t even have a chain, instead the pedals directly drive the back wheel. Of course the next logical step would be to remove the brakes.
Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance.
After the first few brainstorm sessions we knew there where bigger opportunities. The project ended up rethinking what a “frame” meant, getting ride of basic key components, and creating a new type of compact bicycling. Inspired by the first the “hobby horse” from it’s simplicity and secondly the cafe race scene. Each is an exercise in stripping something down to its core.