Like-4-Real, A Burning Man Art Project Against the Commodification of ‘Liking’

Like-4 Real

Will you take the Red Like, play with us, stay in Like Wonderland, and go down the Rabbithole?

Like-4-Real is an art project for Burning Man that “aims to start a campaign against the commodification of ‘liking’.” Dutch group Dadara is behind the project and is raising funds on Indiegogo to “burn a physical representation of the commodified “Like” image in the desert,” and to then share their “ideology with the ‘real world’ after the event.”

‘Like’ became just another commodity, waiting to be cashed. But it does not have to be like that. Like is part of our Human Nature, Like is Free.

submitted via Laughing Squid Tips