Bokito Viewers Passed Out at Zoo to Avoid Eye Contact With Gorilla

guest post by Burstein!


On May 18, 2007, a gorilla named Bokito escaped from the Rotterdam Zoo and attacked a female visitor who frequently visited the zoo and made repeated eye contact with the gorilla. FBTO Heath Insurance came up with an interesting approach to preventative care and handed out 2000 “Bokito viewers” at the zoo’s entrance.

via I Believe In Advertising