A Single Tortilla Chip Made With the World’s Hottest Pepper Packaged in a Red Coffin Box

Just in time for Halloween, the makers of Paqui tortilla chips have pulled out all the stops and created the Carolina Reaper Madness chip. The recipe includes the fearsome Carolina Reaper, which holds the record as world’s hottest chili pepper. While their previous hottest chip was the spicy Haunted Ghost Chip, but those came in a bag. Due to the beyond-extreme heat of the new flavor, Paqui is only selling one chip at a time, aptly packaged in a red coffin box and challenging consumers to post their reactions to social media tagged “#onechipchallenge”.

Think you can handle the heat? The Paqui Carolina Reaper chip is made with the hottest chile pepper on the planet, the “Carolina Reaper.” This chip is very hot and not for the faint of heart. It’s so hot, in fact, that we only include one chip in each box (coffin). …the “Carolina Reaper,” which measures in at over 1.5 million on the Scoville Heat Scale, and is the Guinness World Record holder for hottest chili. Consider yourself warned.

Coming soon (And you thought Haunted #GhostPepper was hot). ???????? #Reaper #OneChipChallenge

A photo posted by Paqui Tortilla Chips (@paquitortillas) on

You might want to have a glass of milk handy. #spicy #ghostpepper #realhappy ????: @nefasth

A photo posted by Paqui Tortilla Chips (@paquitortillas) on

via Foodiggity