A Projector-Equipped Tesla Model S Beams Messages of Sustainability Across Colorado Landscapes

To promote the debut of the Louie Psihoyos documentary Racing Extinction at the 2015 Boulder International Film Festival, production company Balcony Nine Media equipped a Tesla Model S with an electroluminescent paint job and a projector. The projector beamed film clips from the film, images of threatened species and ecological facts and figures across buildings and landscapes of Denver and Boulder, Colorado.

Racing Extinction

image via Racing Extinction

submitted via Laughing Squid Tips