Our friends at Improv Everywhere recently completed their latest mission “No Shirts”, where they organized 111 shirtless men of all shapes and sizes to go shopping at the Abercrombie and Fitch store on 5th Avenue in New York. As it turns out, in a store that celebrates the shirtless male, shirtless men are not allowed to buy shirts.
Agent Nguyen came up with the idea for this mission when he noticed the 5th Avenue Abercrombie and Fitch store had a shirtless male model greeting all customers as they enter. Upon further examination, we discovered the model is only one aspect of the store’s celebration of the shirtless male. There are photographs all over the store of bare-chested men, both on the wall and on the products themselves.
Improv Everywhere has a full report on the mission, including video and photos.
Here’s our previous coverage of Improv Everywhere missions: