Skittles has relaunched their website so that it is essentially a Twitter search for the word “Skittles”. That’s a pretty clever approach to marketing their brand, of course it could backfire as people try to abuse it since they have no way of moderating what shows up.
The floating menu on their page also links to YouTube, Flickr, Wikipedia and Facebook.
UPDATE: This concept has been used previously by Modernista and Zeus Jones.
via John Battelle
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I cannot begin to say how much I loathe this new site. (Though the old one was practically abandoned and listed products no longer made and none of the new products Skittles had.)
When I go to a company site I want THEIR information about the product. I want to know ingredients, I want to know nutritional info, I want to know availability. If I wanted to go to Wikipedia, I’d go to Wikipedia.
There should at least be some basic info from them (more than the allergen info page you can find by digging into the other gobbledegook.)