guest post by mikl-em
AdRants pointed out Le Sens Propre (French for “The Clean Direction”) a short film (does that mean it’s not a commercial?) in Adobe’s “Shortcut to Brilliant” campaign. It was written and directed by Brazilian filmmaker CISMA (aka Denis Kamioka) who has worked for MTV Brazil and Diesel (earlier I covered Diesel’s weird and compelling ads for their clothing and… maybe just for the hell of it).
This surreal, hyperactive little gem evokes Luis Buñuel and Salvador Dalí’s Un chien andalou, albeit with sound and 21st centurty Adobe-ized effects. And sprinkles.
You can see more video from CISMA here. More on Le Sens Propre here.
Below is Dali and Bunuel’s masterpiece, which turns 80 next month:
That’s where we get the old saying “you’ve got ants in your hands”.
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Verry nice and surreal.
I like the citation of Magritte: for example the egg in the kage was a very important twist in the Magrittes preception of the world. He once has slept in a room with a kage, and suddenly he had a feeling, there is not a bird, but an egg in this kage. It was inicial turn for his surrealistic viewing.