Google Reader in Plain English by Common Craft
Google Reader is my main feed reader and an indispensable tool in the arsenal of web services I use daily. It helps me keep up with all of the blogs I follow and I also use it to share items on our Link Blog, so it’s great to see that our friends at Common Craft were commissioned to make the video “Google Reader in Plain English”.
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On FriendFeed, this post was liked by 13 people and commented on 5 times hide-
The Common Craft things are ads and are paid for. I hear they get $20,000 or more to do these things. But I love them anyway, especially if they help get more people into our world.
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Robert, I'm not sure what you are getting at. Common Craft is not hiding the fact that this video was commissioned by Google. On their blog post they say "The Google Reader team hired us to create this one minute introduction to Google Reader." In fact they make it very clear that they are hired to produce videos: http://www.commoncraft.com/work Hey, you get paid to make videos and I watch those too. Are you saying that they shouldn't get paid to make videos?
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I don't think anyone has ever doubted the commercial nature of their videos, disclaimers or not. That said, I think they are uniquely effective at making technology approachable. I deeply admire their work.
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Actually, Common Craft *did* get paid to make *some* of their videos (and as Scott says, always with full disclosure when that was the case), but a lot of them were made for nothing but the love of it (the Twitter one for instance, and of course RSS, Wikis etc.) Lee & Sachi have stopped doing client work now to focus on their Common Craft store - selling licensed versions of the videos for commercial use and making them freely available for bloggers. What's the issue with getting paid here? The videos rock, period.
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I just found it interesting that below this video was a link for "How to Survive a Zombie Attack, in Plain English"
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