Fair Go Bro is an ad campaign for Virgin Mobile Australia by Euro RSCG featuring Doug Pitt, actor Brad Pitt’s brother. It aims to give “the second most famous Pitt in his family” “a taste of his brother’s lifestyle” with his own celebrity (“Celebro”) endorsement. The campaign offers “Celebrity Deals at Celebrity Brother Prices”.
Doug’s just a regular guy.
He washes his own car, pays his own bills, and does his own laundry. You see, unlike his famous bro, Doug’s never been the star of anything.
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