Wool&Prince, Wool Button-Down Shirts That Last Longer And Require Less Washing Than Cotton

Wool&Prince is a Brooklyn-based apparel startup that is developing a wool button-down shirt that is much more durable and requires less washing than a traditional cotton shirt. Their button-downs use a very fine grade of wool fabric that is not itchy, lasts six times longer than cotton, and is naturally anti-wrinkle and odor-fighting. To demonstrate the wearability of the shirts, Wool&Prince founder Mac Bishop wore the same shirt for 100 days and says it stayed wrinkle- and odor-free for the duration. Wool&Prince is pre-selling the shirts on Kickstarter. They expect deliveries to take place by December 2013.


via Cool Material, Gizmodo

E.D.W. Lynch
E.D.W. Lynch

Writer and humor generalist on the Internet and on Facebook.