The incredibly talented Becky Sloane and Joe Pelling of the brilliant online series Don’t Hug Me I’m Scared (previously) partnered with Weiden+Kennedy to unleash a surreal ad campaign for the candy company Trolli. The style of each ad is distinctly that of Blink Industries‘ Pelling and Sloane – sharply humorous, a bit dark and definitively offbeat, just the way we like it.
From the weird and wonderful minds of Becky & Joe, here is the new campaign for Trolli. The duo who are renowned for their cult hit series, Don’t Hug Me I’m Scared, have directed a series of short films that are as vibrant in aesthetic as they are dark in humour. This makes them a perfect match for the Trolli brand which prides itself on its ‘delicious darkness.’
— Trolli Candy (@Trolli_USA) June 11, 2019
— Becky Sloan (@BeckyBocka) April 19, 2019
via It’s Nice That