To be honest, I’m not a big fan of alternate reality games—yet—as the almost inevitable product tie-in at the end makes me feel like everyone’s been working to arrive at a commercial, but if they continue making introductory videos like the one for This Is My Milwaukee, I might be swayed. (I might also be swayed if I happen upon a Go.D.S.E.E.D fragment and find myself without my flare gun and rebreather, you know?) The video above from the “Milwaukee Tourism Commission” starts relatively innocuous but keeps getting more and more off-kilter.
Looking into the game proceedings, I was a little amused to find out that last month, a dead drop had been hidden under a table in Café Gratitude in San Francisco’s Inner Sunset, and players were discussing how not to look weird in going about finding it. In a city frequently besieged by Santas, zombies, and other oddities, I wouldn’t think it would be a problem.
See Previously: Artists Toured 10? Headless Chicken Carcass Around Milwaukee