The Beauty Inside is an ‘interactive social film’ with a story that will unfold on the film’s Facebook timeline and will star Mary Elizabeth Winstead, Topher Grace and chosen Facebook fans that audition for a lead role. It will consist of “six filmed episodes, audience-created content and many online conversations over the course of 6 weeks.” The plot follows Alex, a gentleman who rolls out of bed every day looking like a different person (it’s how audience members can get a part). The twist is that he ends up falling in love and his ever-changing looks might be a problem for his new love interest.
The Beauty Inside is presented by Intel and Toshiba (to promote the Ultrabook) and is directed by Drake Doremus. Auditions are being taken until September 13, 2012 and episode 1 (of 6) premieres on August 16, 2012 at 3 PM PST.
The Beauty inside is Hollywood’s first film that gives the audience a chance to play the lead role.
Here’s the film’s trailer: