Irish Band Uses the Facebook Live Delay to Create a Complex, Mesmerizing Looping Music Video

Irish band The Academic brilliantly took advantage of the short delay that occurs before any Facebook Live event actually goes live in order to create a complex, multi-layered looping music video for their song “Bear Claws. As the video progressed, the band progressively added more instruments to the loop, creating a rather mesmerizing effect.

We rearranged each instrument on “Bear Claws” to fit Facebook Live’s delay, with each loop getting more complex, adding instruments, rhythms, and melodies. Additionally, by projecting the video live from a soundstage we created an infinite tunnel consisting of all the previously recorded loops.

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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