Royal de Luxe Stabs A Car With a Giant Fork For a Store Promotion

French homegoods retailer IDM commissioned local street theater company Royal de Luxe to design a giant fork stabbing an automobile outside of their Nantes, France showroom. According to the sign shown in the video, the short-term piece is named AMUSE GUEULE which roughly translates in English to “tidbit” or “appetizer” and was used to announce the introduction of IDM’s new Bulthaup kitchen line.

We have written about Royal de Luxe many times in the past, including the marionettes we posted about in Royal de Luxe’s Giant Marionettes Perform in Nantes.

via Super Punch

photos by Hervé Moine