Nike Announces Adapt BB, Self-Lacing Basketball Shoes That Pair With Nike App for a Finely Tuned Fit

Adapt BB Adapt and App

Nike has announced the Adapt BB, their new self-lacing shoe that is fully enabled with the Nike app for a fine tuned, custom fit. They also announced that while the previous version of their self-lacer was over $720, this newer, sleeker version will be sold at $350 – half the price of the original. The shoe is currently only available to professional basketball players, but will be available to the public on February 17, 2019.

Designed to give you a customized, consistent fit, the Nike Adapt BB is our first power lacing shoe that’s built for basketball. Strong yet flexible, it adapts to your foot to provide a locked-in feel for distraction-free play. Pair it with the Nike Adapt app to fine-tune the fit and customize the features from your smartphone.

Nike Adapt BB

Nike Adapt BB by the Numbers

Nike Adapt BB Interior Mechanism

Nike Adapt BB Side

Nike Adapt BB touch fit button

Nike Adapt BB Wireless Charging

Nike Adapt BB Pair With Phone

Nike Adapt BB Sole

Thanks Scott Devaney!

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.