A Very Modern Santa Claus Models Designer Clothes at Yorkdale Shopping Mall in Toronto

Fashion Santa

The Yorkdale Centre in Toronto, Canada is running a clever holiday campaign in which a very modern Santa Claus (played by Paul Mason) models beautiful ensembles from designers such as John Varvatos, Hugo Boss, Harry Rosen, Salvatore Ferragamo, Montcler, Burberry and Holt Renfrew. Fashion Santa will be available for photos through December 23 and with every selfie using the #YorkdaleFashionSanta hashtag, the Centre will donate to a charitable cause.

While you can’t add him to your Christmas list this season, he is always up for a selfie! Come visit him this holiday season inside of the shopping centre between Harry Rosen and Hudson’s Bay. For every selfie posted to social media using the hashtag #YorkdaleFashionSanta we will donate $1 to Sick Kids Foundation (up to $10,000).

Fashion Santa

Fashion Santa

Fashion Santa

Fashion Santa

Fashion Santa

images via Yorkdale Centre

via Mathew Ingram

Lori Dorn
Lori Dorn

Lori is a Laughing Squid Contributing Editor based in New York City who has been writing blog posts for over a decade. She also enjoys making jewelry, playing guitar, taking photos and mixing craft cocktails.

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