Mattel Teams With Google to Reinvent the Iconic View-Master Toy With a Smartphone Twist

Mattel is celebrating the 2015 Toy Fair by announcing a partnership with Google that will resurrect the toy company’s View-Master line, harnessing the smartphone-based virtual reality of Google Cardboard for a more immersive twist on the iconic slideshow toy. As with the original View-Master, the focus will be on exploring locations across the world.

Take a virtual field trip to Paris and sit in the shadows of the Eiffel Tower as it soars above you. Visit historic Alcatraz Island and interact with your surroundings to discover fun facts.

images via View-Master