Jerry Seinfeld, comedian and some time American Express spokesperson, took the opportunity to rib the advertising community while accepting a statuette at the 55th annual CLIO Awards during Advertising Week in New York City on October 1st. Seinfeld thanked the crowd for giving him “the award they give you when they don’t think you can actually win one,” before humorously digging into the industry for its deceptive practices.
I love advertising because I love lying. In advertising, everything is the way you wish it was. I don’t care that it won’t be like that when I actually get the product being advertised, because in between seeing the commercial and owning the thing, I’m happy. And that’s all I want.