IKEA Singapore Parodies the Apple iPad Launch Video for Their New 2015 Catalog

“If you want to share a particularly inspiring item, you literally share it.”

IKEA Singapore has parodied the Apple iPad launch video for their new 2015 catalog. The video specifically calls attention to the fact that the catalog is a physical item, and invites interested parties to “experience the power of a bookbook.”

The Apple iPad launch video for the sake of comparison:

via setteB.IT, 9to5Mac

Rollin Bishop
Rollin Bishop