Husqvarna Launches 'Timber', An App That Matches Tree Lovers With Available Trees Around the World

In celebration of Valentine’s Day, Swedish outdoor power products company Husqvarna has amusingly launched Timber, the world’s first dating service that matches lonely dendrophiles with beautiful trees from around the world. Those interested in finding the perfect match can browse available the barks and branches online and indicate which one is most appealing by clicking on a heart (no swiping involved). Once a connection is made, both human and tree whisper sweet nothings via flora and fauna emojis.

Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So today on Valentine’s Day, we introduce Timber – a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages.

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